Specialities

Omnia Specialities provides a range of specialised products and services targeted at creating value for farming customers. While traditional fertilizers replace the nutrients used by growing crops and make the soil fertile again for further cropping, speciality fertilizers are sophisticated compounds further optimise crop yields and quality.

Micro-elements form the basis of a balanced nutritional regime for crops, which results in produce of more consistent quality. As consumer demands become more sophisticated, farmers have had to focus on growing produce that not only offers superior nutritional quality but is also more aesthetically pleasing and longer lasting. Speciality fertilizers are an essential component of growing produce to match these expectations. The Micro-elements provided by speciality products can also help reduce the need for artificial additives such as colorants, as well as fungicides and pesticides.

Omnia Specialities has the largest share of the southern African market and sells to over 25 countries across the world. Omnia Specialities differentiates Omnia’s Nutriology® offering and provides the spearhead for its international strategy, allowing the Group to break in to key agricultural markets such as New Zealand, Australia and Latin America.

Omnia Specialities has established itself as a leader in diagnostic technology with the OmniSap® offering. The division has [service centres] outside Africa to enable the division to provide these services to international clients. This business now also offers OmniSap® technology in Australia. Omnia Specialities aims to offer OmniSap® in Brazil. Brazil is considered an important target market, second only to China in terms of agronomic output.

Postal Address:
PO Box 69888
Bryanston
2021

Physical Address:
Omnia Fertilizer
Omnia House,
Epsom Downs Business Park,
13 Sloane Street,
Bryanston,
South Africa

T: +27 11 709 8888
F: +27 11 463 3020